You place Google ads for the search term red rocks

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What Are Negative Keywords? Why Are Negative Keywords Used? Types of Negative Keywords How to Find Negative Keywords Tips for Evaluating Negative Keywords How to Add Negative Keywords in AdWords Wrap Up: Using Negative Keywords to Improve PPC Success What Are Negative Keywords? Negative keywords are those that sound as though they would relate to your primary topic, but they don’t. For example, let’s say you own a website that sells crystals and geodes to hobbyists.


When a random person types in that phrase into their search bar to look for information on attending a concert norway telegram database at the famed amphitheater in Colorado, they’re going to be sorely disappointed that all you’re doing is selling literal red rocks. Thus, you’ve wasted a paid click. This is how negative keywords work. Not only do they help you differentiate between specific subjects and those that are highly niche, but they also make it easier for people to find information about the topic they are interested in understanding.


By keeping your pay-per-click ad from showing up for people who aren’t looking for what’s on your website, you’re also helping minimize instances of low time on page, too. SEARCH ENGINE OPTIMIZATION Why Are Negative Keywords Used? Simply put, negative keywords are designed to keep the search engine from mixing results up about differing topics. As we showed in the example above, someone interested in Red Rocks Amphitheater in Colorado probably doesn’t want to buy scarlet-hued geodes.