With over 1.5 billion websites on the Internet

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With over 1.5 billion websites on the Internet today (and more launching every day), you need to put in some real effort to break through the noise and get readers to your travel blog.

You’ll have to earn your traffic today, but therein lies the exciting and rewarding challenge. So how do you do that?

1. Keyword Research
There’s a reason why I’ve talked so much about the importance of doing proper keyword research before creating content for your travel blog—and it can’t be stressed enough how helpful this upfront research will be in your journey.

Take for example, this quick keyword search in Ahrefs for the phrase “things to do in Paris” here:

Ahrefs Screenshot of Keyword Research (What to Do in Paris Query)
From this keyword research, you can learn several extremely important insights:

An estimated 51,000 people are searching for “things to do in Paris” every month
The level of competition (26 out of 100) is relatively medium-to-low for this keyword phrase, suggesting it’s a very good opportunity to target
When you scroll further down, you’ll see the articles currently ranking at the top of this search result query—showing you the structure of their successful blog headline writing approaches and giving you insights about albania phone number database to make your content more unique, useful, and entertaining
Things to Do in Paris (Screenshot) in How to Travel Blog and Research Keywords
Remember that keyword research is the practice of finding the words and phrases your readers use when looking for certain information online—so you should always approach your research with an open mind about what you’ll find.

By choosing to publish content around keywords with relatively low competition (and as high traffic as possible without getting too impossibly competitive for a brand-new travel blog), you’ll start to carve out a little collection of long-tail keyword phrases you can rank for… and start bringing a trickle of traffic over to your blog.

2. Use Social Media (Especially Instagram & Pinterest)
Social media can be another great tool to drive traffic to your travel blog—especially channels like Instagram and Pinterest.

How to Use Instagram to Drive Traffic to Your Travel Blog
Because this kind of content is primarily visual-first, you’ll fare well on image-friendly platforms like Instagram and Pinterest where millions of daily users are actively seeking and engaging in travel-related content.

There are two main ways to use social media to drive traffic to your blog:

Organic Reach. Driving traffic organically involves building a following on platforms that people who love travel-related topics enjoy spending their time on, and sharing your content with them. If you can put content they’ll love in front of them, then they’re more likely to share it with other people in their own network too.
Paid Reach. This method involves boosting or sponsoring your posts. Most social media platforms have a feature where you can promote your social media posts to people who fit your target demographic, even if they’re not in your network today.