2. Facebook Ads (to Grow Your List and

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2. Facebook Ads (to Grow Your List and Validate Your Business Idea).

If you have a little budget ($50 – $200) for testing paid traffic, Facebook Ads (especially if you can produce high quality Facebook video Ads) are going to be your biggest bang for the buck, by far. With that budget range, you can generally drive a couple hundred extremely targeted visitors to your landing page and see how they react to your proof of concept.

validate business idea facebook ads
For one of my past businesses, Case Escape, we were able to validate the concept of offering our Startup Kits—a business in a box style package that helped people start their own phone case business—by spending around $100 on Facebook Ads for a week to generate leads which led to phone conversations and making our first $5,700 sale.

Both AdEspresso and Hootsuite have amazing guides to getting started with Facebook Ads that I highly recommend. Facebook has their own deep dive on ad targeting as well.

3. Giveaways (to Grow Your List and Validate Your Business Idea).

In my experience, giveaways are a very mixed bag. Sometimes they work very afghanistan phone number database and give you a ton of qualified leads, but other times you’re left with a worthless list of people who signed up solely to win something cool.

My advice: Keep your giveaway item as closely related to your upcoming solution as possible (and keep your costs as low as possible). Spending meaningful amounts of money before you have a clear path to making it back is dangerous.

I recommend hitting the pavement to visit local stores, picking up the phone and doing what you can to try and broker discounts on your giveaway items before purchasing—in exchange for some advertising exposure to your audience.

Giveaways only make this list because they’re a potentially viral marketing tactic that’s worked well for me in the past. I used one during my challenge to validate a business idea and generated 565 email subscribers in just 6 days for a GoPro and Osprey pack giveaway thanks to the built-in viral sharing that the KingSumo Giveaways plugin has.

validate-business-idea-giveaway-landing-page
The idea behind a giveaway is simple: Run a sweepstakes and give away an awesome, relevant product or service for free in exchange for asking entrants to sign up for your email list.

Incentivize them to share the giveaway on the backend after they sign up by offering a few “extra” entries into the giveaway for every friend they refer to my giveaway, which KingSumo Giveaways does very well.

Starting with just 47 people in my early feedback group, I was able to grow that number to 565 in just 6 days thanks to their sharing. That means they referred an average of 12 friends each.