What technical skills should an SEO specialist have?

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I would like to say this to myself. We can expect much more from an expert than from a senior SEO specialist. An expert creates SEO reality. He sets trends, indicates directions and builds long-term strategies based on this. An expert, based on his 10+ years of experience, is able to predict long-term changes in algorithms and on this basis coordinate the activities of entire SEO teams as well as go very deep into the details and solve problems using the programming language, at the level of a single thread. An additional advantage is that he is representative and can operate at the highest business level, in the environment of CMO, CTO or CEO.

An SEO expert is someone who has significant experience and advanced knowledge in the field of search engine optimization. Here is the range of knowledge you can expect from an SEO expert:

Search Engine Algorithms: Advanced understanding of the algorithms of various search engines, especially Google, including their changes and evolution.
Keyword Research: Advanced keyword research, competition analysis and selection of optimal phrases for various fields and business goals.
On-Page SEO: The ability to optimize content on web pages for keywords, HTML tags, URL structure, and other factors that affect search engine rankings.
Link building: The ability to develop advanced link building strategies and acquire quality and natural links to increase a website's authority.
Technical SEO: Advanced understanding of the technical aspects of SEO, including robots.txt management, indexing, page load speed, mobile optimization, and more.
Expert Data Analysis: Ability to perform advanced data analysis using tools such as Google Analytics, Google Search Console, keyword ranking monitoring tools, and others to track results and adjust strategy.
Complex Content Strategies: Develop advanced content strategies that incorporate and promote different types of content such as blogs, e-books, infographics, and more.
Local SEO: Understand and implement SEO strategies for local businesses, including Google Maps optimization and review management.
SEO Project Management: Experience managing SEO projects, including coordinating team activities, setting goals, and reporting results.
Troubleshooting: Ability to identify and resolve SEO issues and respond to changes in algorithms and search results.
Education and training: An SEO expert often acts as a mentor or instructor, providing knowledge and training to other employees or clients.
Continuous improvement: As SEO continues to evolve, an SEO expert must be willing to continually train and improve their skills.
SEO earnings
SEO earnings depend on whether you work in an agency, on the client side or you are an independent consultant. Additionally, the geographical scope of the projects is important. Below I have provided ranges in PLN according to my experience.

Now I will try to outline and describe the most important areas that are required from my point of view. I divide them into two parts, substantive and soft. First I will present those that are related to the substantive area.

Technical knowledge SEO specialist
This type of knowledge is necessary due to the audits iceland whatsapp lead and recommendations that are part of the duties at all levels. The most important technical skills include:

Knowledge of HTML, JavaScript, PHP and other technologies and languages ​​used to build websites
Knowledge of how bots and databases work.
Knowledge of the general operation of algorithms, especially those related to search engine algorithms
Analytical knowledge in the field of data analysis, web analytics.
Knowledge of technical parameters that affect the visibility of the site in search results related to the technical structure of the site
Technical knowledge related to synergies and interactions between marketing channels
Link building knowledge
This is a very narrow area of ​​knowledge that is limited to the following skills.

Information retrieval, link profile analysis
Knowledge of the principles of good and bad practices in building website authority
Knowledge of linking parameters that affect the visibility of a page in search results
Language skills, semantics
These are typical language skills:

Knowledge of the linguistic, grammatical and semantic correctness of texts
Skills in building coherent content structures in the appropriate hierarchy.
Knowledge of parameters affecting the quality of content and compliance with the requirements of search engines and their algorithms