Anyone who comes to your website, browses its pages, arrives at the product and does not buy, is not a failure. You have attracted their attention, now use email marketing to send private, specific follow-up communications that delve into a felt benefit of that product.
Organic traffic that is interested in your content can be activated with social retargeting ads . For example, if you wrote a blog post that received a lot of engagement, you can run an ad that covers the same topic. From there, choose a CTA that adds value to a business goal of yours.
Nowadays we browse the Internet with different devices depending belgium telegram mobile phone number list on what we are doing or the time of day. You can't rule out that an ad on one . So, if a user visits your website on their phone, implement targeted ads on their laptop. Vice versa and beyond.
Have you ever thought about connecting your advertising from different platforms? Meta, Instagram, Google… if you have enough resources, it is right to use multiple channels . The strongest retargeting is based on this concept. A user could click on one of your ads on Meta, but not convert. Then they could stumble upon another ad of yours on Google that highlights another angle. And so on until they are convinced of the value you offer.
There is a lot of potential online, but offline marketing can have a much more tangible impact. Ignoring it just because “times have changed” is a limiting mindset. If you have your customer’s address, leverage it. Maybe send them a postcard with a QR code that links to an exclusive discount page.
There’s a reason why bigger companies dedicate so much of their advertising budget to speaking to warm audiences : it converts more.
device will work better on another device
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