Neuromarketing at The Monday Reading Club

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The second meeting of 2010 finds the marketing reading club, The Monday Reading Club , facing a book with a title that does not leave anyone indifferent: Neuromarketing: Why do your clients tell you they like you but sleep with someone else?, by Néstor Braidot.

. Use a communicative tone that matches the channel. Take advantage!

2. Optimize the URL , it will be easier for people to sign up when they see it written on your blog or in your email signature.

3. Invite people to talk , be approachable: whether the message stock holder data is positive or negative. Encourage people to give their opinion, sign up to your page, suggest topics to discuss, etc.

4. Integrate your communications with Twitter

5. Promote your blog/news. You can use the widgets offered by Facebook for this. The power of this should not be underestimated (in our case, it represents the 3rd source of visits both on the Web and on the blog).

6. Be yourself . Although it may seem typical (or Captain Obvious), you can't fool yourself. Your company, its values, its philosophy, its identity... Everything is absolutely connected. There's no point in going in different directions on the Internet when they don't happen in the real world. Bookstore (Balmes 191. Barcelona).

Shall we meet to chat and debate?

If you want to know more about the birth of this new initiative you can visit About The Monday Reading Club .

Prestigia Online will also be present at this event, as we believe that it is another way to take the pulse of the market, learn about other sectors, listen to the opinions of great professionals, and share knowledge. It is one of the best ways to continue learning and to be able to offer our clients the best solutions on the Internet, to continue growing together.