The phrase Janusz's Shirt sounds neutral in theory

[hmonower921]

Associations
Since we are already delivering something, or we want to deliver something, it is worth thinking about the verbal associations that should occur in the context of the product. If it is, for example, a T-shirt, the associations should give a positive vibration, so let's think about how nice it is to the touch, smooth, perfectly fitting to every figure... or simply, nice, pleasant, elegant. However, let's remember to match the associations to the target group when selecting them and naturally optimize them along with the changing language, style and behavioral model of consumers. but in practice it can arouse a smile and place our product in a target group that is not entirely desired by us.
On the other hand, the same shirt, instead of making us imagine an owner of a 20-year-old Audi A4 grilling outside a block in a tracksuit, can give the gentleman wearing it distinctly masculine features. It is enough to associate it with the strength of a lumberjack, the beauty of Scandinavian nature, or the silhouette of a yacht under full sail. But this is more of a visual identification.
Since a relatively large group of consumers (especially those not yet fully mature) pay attention to such a detail as a label and logo, it is good for us to consider a catchy logo and such a message. They will build the brand's memorability. The visual element of identity is a super important area to develop and in the case of our shirt, probably the most important. So maybe 'Stylish' with a logo presenting the outline of New York skyscrapers? A bit 'old school', but among sophisticated buyers this style is starting to be more and more desirable. However, the key to a well-established brand identity will be a well-thought-out action, which will provide us with a distinctive logo, a brand logo that is perfectly memorable and consistent with the message - all flexible so that it can easily evolve and develop with the brand.

Brand colors matter
Continuing our considerations of the details that create a brand, let's think about the color and layout that will give our brand a unique style.
Working on this element, we can use one of many palettes suggesting the color scheme of details in the context of reaching a specific group of recipients and creating the most positive denmark whatsapp data impression. source We can also, if we are eager for creative emotions, use one of the available (also free) tools, such as Coolors . When thinking about typography, let's consider, apart from the right association and selection of appropriate fonts, the economy in their use. Naturally, our concept can be based on the riot of colors and shapes, the richness of content served in a variety of sizes and cuts. However, in a situation where we would like to give our brand some subtlety and sophisticated taste, limiting the types of fonts to two, maximum three will definitely be enough. The construction of a strong, well-recognizable and qualitatively defined brand is based on the interplay of all the elements that make it up. Related details should therefore not only exist as if by necessity to be part of the brand strategy, but above all coexist in complete harmony, complementing and resulting from each other. Let us design deliberately, remembering that the only thing worse than a poorly constructed branding strategy is a perfect strategy , but never used in production.