The magic of media is that it can transport us to different places and times. Photo books like Picturesque Italy, Picturesque Mexico, and Picturesque Palestine, Arabia and Syria show us both how much and how little has changed in the past 95 years.
Screen shot thumbnail images from the book Picturesque Italy. The 12+ photos feature tourist sites in Venice, Italy like the Doges Palace, the Bridge of Sighs, and Piazza San Marco.
Gondolas still glide under the Bridge of buy sales lead Sighs, and the Tower of Pisa is still leaning, but the 1925 version of the Colosseum certainly lacks today’s fake gladiator photo ops.
Looking at the past with the eyes of today
Every toe dipped into the past has the potential to surprise or shock. The story of a pantry shelf, an outline history of grocery specialties is only mildly interesting on the surface. Essentially, it’s a sales pitch to food manufacturers encouraging them to advertise in a set of women’s magazines. The book contains short case histories of successful food brands like Maxwell House Coffee, Campbell Soup, Coca Cola, etc. (all of whom advertise with them, naturally). of why people were so enthusiastic about mass produced, packaged foods. Unsanitary conditions, bugs in your sugar, milk going bad over night; things modern shoppers never think about.
It puts this glowing praise of Kraft Cheese into perspective: “…a pasteurized product, blended to obtain a uniformity of quality and flavor, a thing greatly lacking in ordinary types of cheese.” (page 149)
That’s pretty entertaining if you’re a cheese lover. I think most people would agree that Kraft cheese is no longer on the cutting edge.