Artificial Intelligence around us

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Until recently, plans to use Artificial Intelligence in business were treated more like StarTrek than real possibilities. Currently, however, most large players such as Salesforce, Oracle, and Microsoft equip their CRM solutions with modules working on the basis of artificial intelligence.
We increasingly treat algorithms that reproduce the reactions of the human mind as a functionality that is a natural element of business tools, but not only. An example is Google and autocomplete - context suggestions that appear in the search engine window when we start searching for any information. Amazon recommends products based on Machine Learning . Car manufacturers equip subsequent models with systems that analyze the situation not only around the vehicle, but also respond to traffic information and recommend the optimal route. Artificial intelligence is therefore becoming an everyday reality and standard.
It entered our homes naturally, as the next step in the development of everyday objects. In the case of business, however, Artificial Intelligence seems to be a concept stronger than any previous change in technology.

Okay, but what can we really get out of all this AI for our business?
First, second and third effectiveness. Let's use AI algorithms to expand systems supporting sales, marketing and customer service with predictive models. On the one hand, we will have the ability ghana whatsapp lead to efficiently plan in the long and short term, and on the other hand, no less efficient management of tactics in real time. Interesting? Certainly, especially if we operate online. If, on the other hand, we (partly) operate outside of it, and our business activities are based on representatives, CRM with artificial intelligence will tell us when our customer will show the greatest tendency to convert. It can also, by analyzing personality traits and a number of other seemingly unrelated factors, suggest which of the representatives should visit a given customer.
Fourth, organization. Planning and organizing all types of business events, as well as defining priorities for teams and their members.
Fifth, activity. The ability to quickly analyze, draw conclusions and predict events in customer service areas can be an element that builds (at least for now) our unique proposition. A properly implemented problem prediction and prevention mechanism will, in theory, eliminate the causes of potential threats and will also actively analyze the current situation in service processes, preventively reporting any observed deviations from standards.

A few words from commerce
Very recently, IDC published an interesting study on the current business attitude towards Artificial Intelligence and how the situation will look in the next five years. Although the article was commissioned by Salesforce.com, it seems that the authors tried to treat the issue as universally as possible. They predict, for example, that in the context of CRM , artificial intelligence will have a major impact on: