In a situation like the current one where users and Google prioritize the loading speed of web pages, you cannot ignore this aspect. To do this, you must optimize your website , also known as WPO, and try to make it as good as possible for both users and Google. But how can you achieve this?
In April of last year, the 1st edition of Pro Marketing Day took place , a digital marketing event organised by Aula CM where participants could enjoy presentations by expert professionals in the digital field as well as real practical cases with companies owned by the attendees.
In this case, Ernesto G. Bustamante and Roberto Ortega , both professors at Aula CM, spoke to us about the importance of website optimization or WPO. To do so, they used as an example the optimization carried out on the Aula CM website and how they had optimized the websites of three other companies: Eventos Mágicos Madrid , Casa Jardín Oriental and Marketin.tv .
Here is the video of the presentation:
9 34What is WPO and why should you do it?
We can define WPO as website optimization aimed austria telegram lead improving loading times . It seeks to reduce the time it takes for the website to display all of its content to users and therefore improve their experience.
Why should you optimize your website?
User experience : Users must be offered fast and fluid pages that allow them to navigate the website looking for what they want as quickly as possible, because if the page takes a long time to load, the user will leave.
SEO positioning : Google increasingly takes into account the loading speed of web pages and, in addition, the content to rank the website in a better or worse position.
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Web positioningWPO Case Studies
The presentation is based primarily on 4 practical cases of web optimization . On the one hand, we have the Aula CM case study and on the other hand, there are the optimizations of the other three companies that participated in the conference.
The tool used to know the status of the web pages was GT Metrix , which is a professional tool, very useful for doing WPO, based on the insights of Google Page Speed and Yahoo's YSlow. With it you can obtain data such as the loading time of the web page, its weight and the requests . In addition, it evaluates the web page, indicating where the errors are so that you can correct them and have the website optimized.
CM Classroom Study – Ernesto G. Bustamante
WPO - optimize website
Image optimization
Images can hinder the optimization of a website by increasing the weight of the website . This optimization can be done directly by editing the photo in programs such as Photoshop , using pages such as Tinypng or plugins such as WP Smush in the case of having a CMS such as WordPress.
In the case of optimizing the Aula CM website, the ImgOptimizer tool is used. This tool is owned by the Web Hosting Company where Aula CM has its website hosted. This tool is very useful, as it performs a great optimization of the images.