When people log on to Facebook, they are in their personal environment of leisure and free time. Facebook users are not willing to receive advertising or spam content from brands. Therefore, on Facebook, what you are always going to pursue is to involve the people who know you, your clients. Here are some ideas to get the most out of this social network:
Get your customers (your ambassadors) involved
Facebook Marketing Plan WorkshopYou can organize a workshop in your store for your best customers. You invite them, give them some advice related to the furniture they have bought or any topic about restoration, take photos with them during the talk and suggest that they upload these images to Facebook. In this way you are encouraging participation and linking these ambassadors to your Facebook page. This is what is called online-offline connection. Another loyalty marketing idea is to suggest that your customers take a photo at home with the furniture they have bought from your store and share it on your Facebook fan page. In exchange, you offer them a 10% discount on their next purchase.
Find Facebook pages similar to yours and participate in them
Facebook Marketing Plan Get off the WallYou have two types of pages. Fan pages of the competition , of other businesses similar to yours in decoration, restoration or interior design, and community pages that have no commercial interest and in which users who also like decoration, interior design or recycling participate. What you have to do on these pages is comment and “like” their posts. In other words, participate as one more from your fan page (not as a user), providing valuable content in the comments you leave and never writing advertising messages. This will allow the followers of these pages to get to know you, see your logo, see the name of your store and gain visibility in the sector.
Participate in restoration and furniture groups from a user profile
Marketing Plan Facebook participates in groupsYou cannot participate in groups from your fan page, you can only do so with a user profile. You can join, for example, a group called “Recycled austria telegram data restored furniture” or another called “Recycled furniture and paints”. Join, share valuable content, comment on what users publish, resolve doubts… With the aim of being visible and showing your business.
Create a secret or private group for your best clients
Facebook Marketing Plan Secret GroupEvery month you can add 10 or 15 new users to this secret or private group . This is what is called “exclusive content marketing.” In this way, you will make these customers feel special, you will share content created exclusively for them, and you will also be providing customer service because you can answer all their questions and queries within the group.