Another creative idea that was proposed was the combination of video with Email Marketing , applying its use, for example, to responding to emails with videos, instead of the typical text. We upload it to YouTube in a hidden way, if we don't want everyone to be able to see it, and we send the link as a response to the email. It's a way to save time and to gain the trust of a potential client in 2 or 3 minutes.
We live in a time when all companies must make an effort to improve customer satisfaction . Investing time and money in customer service is one of the most profitable things, because there is nothing better for a business than getting happy customers who recommend it to other people.
4. Youtube and Content Marketing
"YouTube's train cannot be missed and companies that don't realize it are missing out on an incredible opportunity," Bruno told us about how he sees content creation and, on the other hand, the evolution that SEO is having on YouTube .
Youtube works like Google, it is the second most used search australia telegram lead in the world and is becoming increasingly important for SEO and content. You can differentiate yourself from your competition or, on the contrary, become outdated in formats that are less attractive to users. Among the most important SEO factors for positioning on Youtube are:
Online Marketing TrainingDwell time
The average time users spend watching videos is becoming more and more relevant, with those who view the video until the end being the best positioned. It is a key metric for YouTube to recommend videos and position you for keywords.
Free Ebook Online ReputationClick Through Rate on Youtube
It is the click-through rate over impressions. YouTube measures whether your video accumulates impressions and the volume of people who end up clicking on it. The title you give to the video is key to increasing the CTR and multiplying your SEO .
icon-05Other relevant factors
Youtube's algorithms are not as well known as Google's, but people are starting to talk about the importance of users watching one of your videos and watching other videos on your channel. If you get the user to go from one to another, you will increase the relevance of your brand in general. This is also known as bounce rate.
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5. Youtube as a sales tool
One of the best CRO techniques for landing pages is to insert explanatory videos of our products. Online stores, for example, should do this on as many product pages as possible. Videos are more convincing and allow the user to understand the uses and operation of what you offer. Therefore, video is not only a tool for visibility and engagement, it is also useful as a conversion tool.
Yobig-icon-2-70Investing in and having a good image and sound system should be practically mandatory for companies. It is absurd to put "buts" and say that a 3,000 euro system is expensive. Possibly the value of your employees amounts to 70K or more, is it not worth it for 3,000 euros that your human resources strengthen your entire content marketing to the maximum? Is it not worth it for 300 euros that your company differentiates itself from the competition with a camera that makes 360º videos and images? Is it not worth it that for 1,000, 3,000 euros you double your sales?
As companies, if we want to do differential marketing , we have to know and share content with the latest technologies. And if we cannot assume this cost or do not have the appropriate personnel for it, agencies and companies would have to have the necessary resources to subcontract it.
6. Is Content Marketing an Art?
We start from the idea that Content Marketing is not a science , there is no mathematical formula that works for everyone. Obviously there are a series of concepts, suggestions and things that we can improve. We can all learn to do Content Marketing but it is not an immediate process if we want to be different.