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c. Paid Upgrades Some products offer basic features for free, but require payment for advanced features. Evernote is a typical example. Users can use the basic features for free, but if they need more storage or advanced features,must upgrade to a paid version. d. Selling user data Some platforms collect user data and sell it to third parties as leads or data products. For example, the American financial content website Nerd Wallet and the domestic Autohome adopt this model. These vertical content websites collect user browsing and interaction data, and then sell this valuable user information to merchants in related fields.



When choosing a monetization model, the most critical canada email list thing is to create sufficient value for users. Only when users recognize the value of the product will they be willing to pay for it. For beginners, even if they need to spend money to acquire users in the early stage, they should design a monetization strategy in the business model instead of waiting to consider how to make a profit later. As the number of users grows, new monetization opportunities can also be explored in the interaction between the product and the user. Pricing Strategy: Determine a Specific Pricing Structure After determining the monetization model, the next step is to develop an appropriate pricing strategy.



The pricing strategy determines how to charge users and is the second level of the monetization pyramid. . Three Common Pricing Strategies Skimming Pricing: A high-price strategy, suitable for monopolized or highly differentiated products Skimming pricing refers to setting the maximum price that consumers will accept, with the aim of maximizing revenue and profit. This strategy is applied in the following situations: Customers are not price-sensitive The product has a monopoly position in the market The brands are highly differentiated The technology or design is significantly ahead of the competition Typical examples include early Apple products and limited edition Jordan sneakers.