Tired of finding fraud in the ad media campaigns you are promoting? Here at Afilio we go beyond the curve and offer protection against ad fraud and provide safe paid traffic for your campaign. We explain how we do this in the lines below.
What is paid traffic for Ads?
Paid advertising traffic is an efficient and highly effective way to promote products, ideas or services on the internet. In other words, it is a way to expand the reach and delivery of your campaign.
From this perspective, paid traffic is a marketing strategy that seeks to generate customers for a platform, product or service. The objective of paid traffic is to generate more sales (conversions), leads (potential customers) or to strengthen the relationship with consumers and attract new audiences.
What is paid traffic fraud?
According to the dictionary, fraud is: “any deceitful, deceptive, bad-faith act, with the intention of harming or deceiving another, or of not fulfilling a certain duty; trickery. ”
Traffic, according to the Aurélio dictionary, means: “Transportation or movement of goods, cargo”. In other words, when making a simple combination of the two terms, “deviation in the transportation of cargo” or even “illusory flow”.
Fraud in paid traffic ads represents losses for advertisers. This ecuador phone number data is because, in addition to losing leads, diverting the flow can also reduce the quality of the leads, resulting in dissatisfied customers or even customers who are not interested in the medium to which they were directed.
It is worth noting that sometimes traffic is invalid, when the user clicked on your ad by mistake or because it was poorly positioned on a page where it was available.
How does Afilio defend itself against traffic fraud?
Ensuring that the traffic is genuine and qualified for the advertiser is very important. That is why Afilio takes several measures to ensure that its exclusive platform, V3 , prevents the link from being “stolen” or redirected to another account. For this to happen effectively, the first and one of the most important steps is the evaluation carried out by the campaign team.
The campaigns team is responsible for ensuring the operation and availability of all campaigns on the V3 platform. To perform this assessment, the team relies on some observability tools provided by our partner, Dynaton . Through them, it is possible to observe the origin of the traffic, for example.
One of these tools is Dash Antifraud, which constantly monitors link parameterizations and whether there have been any changes to these parameters during the user's journey on the advertiser's website, and generates metrics for these occurrences to help accounts have an overview of what is happening. This makes it much easier to control what is happening with the campaign and its growth, have safe paid traffic and real returns.
Monitoring and preventing traffic fraud beyond the basics
Another important step to protect against traffic fraud is the evaluation of affiliates registered on our platform. Before becoming affiliates on our platform, affiliates undergo an evaluation and must meet a series of requirements. One of the requirements, for example, is a pre-defined number of hits or visits to the website they have. This way, we ensure that real affiliates with a real audience work on our campaign. Thus, in addition to greater security, we also ensure greater assertiveness for our advertisers.
Another important fact is that here at Afilio we distribute our campaigns according to the advertisers' origins. This way, we ensure that only qualified affiliates can participate in certain campaigns. This not only guarantees more stability for advertisers, but also generates greater profitability for affiliates, bringing benefits to both sides.
Dynaton: a partnership worth millions
Afilio sought a partnership with Dynaton in response to the need to ensure greater security for our advertisers. In addition to preventing traffic fraud, this partnership allows our technology team to understand even more opportunities for improvement and implementation for V3.