User-generated reviews on platforms like Google, Trustpilot, or G2 can significantly impact your lead gen efforts.
Reviews build credibility and influence decision-making. Add testimonials to landing pages, email campaigns, and sales decks to increase trust.
Encourage happy clients to leave detailed feedback. The more overseas data specific, the better—because prospects relate to real stories. Good reviews are social proof that closes deals.
Creating Evergreen Lead Magnets That Work Year-Round
Not all lead magnets have to be seasonal. Evergreen offers—like templates, toolkits, or guides—work year-round and keep bringing in leads long after launch.
Focus on problems that don’t go out of style, such as “How to Create a Social Media Strategy” or “Top Email Templates for Cold Outreach.” Keep the design clean, actionable, and easy to digest.
Use automation to deliver these instantly and set up nurture sequences that keep leads engaged over time.