Marketplaces, where brands must be

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For brands, selling online means reaching more customers, faster. And the ability to place the brand in front of a large audience is the great advantage of marketplaces. These online sales platforms are gaining prominence in an increasingly demanding consumer market.

But with so many online sales formats available – such as online stores with their own stock or other e-commerce platforms – doubts begin to arise for those who want to invest in this online market, especially with regard to the right formula to boost business growth.

Why marketplaces?
Choosing the technology on which an e-commerce business will work can jamaica whatsapp number database one of the key points in the success or failure of a brand.

In fact, speed and convenience are the new preferences – and demands – of the digital consumer. In marketplaces, a world of possibilities is just a click away. But that is not the only advantage.

The biggest advantages for online business
Visibility : presence in marketplaces guarantees greater visibility among different audiences;

Great dissemination capacity : the platform is responsible for disseminating the products;

Outsourcing of all processes: the platform takes care of the various aspects of the sale:

Logistics
Returns management
Payment security
Website maintenance management
Adapting the website for sales on different devices, such as smartphones or tablets
Audience diversity : by bringing together numerous brands in a single location, marketplaces attract different types of audiences, resulting in a great opportunity for businesses.

How do marketplaces work?
Marketplaces play the role of a true online shopping mall that brings together several sellers and brands in a single location, as well as a wide variety of products, which makes it easier to choose, compare prices and features and significantly simplifies the purchasing process.

While investing in marketplaces reduces the investment in an e-commerce platform, it is also important to consider that the marketplace will receive a percentage of the margin from each sale made.

However, the great advantage of using marketplaces in the online sales strategy lies in the high visibility and power of attraction they give to the brand, in addition to the wide range of options available to consumers.

This close relationship between brands and consumers makes marketplaces a business model that, from the consumer's point of view, achieves a level of practicality and convenience significantly higher than that of online stores.

But how do you choose the best marketplaces?
The golden rule in any business strategy is to know the brand's target audience. This target audience will define the best Marketplace for the specific brand: it can be a general marketplace or a marketplace specialized in certain sectors.

What is important to take into consideration?
Selling on a marketplace involves developing content about the brand and products : images, videos, descriptions, features;
Each marketplace presents a list of requirements : study the benefits of each one before implementing this method in your business;
The percentage for each sale varies in each marketplace : analyze which platform is most beneficial for your goals;
Some marketplaces have promotion and advertising tools : analyze the advertising investment before choosing the right platform.
Furthermore, according to the article "What Are Online Marketplaces And What Is Their Future?” by Forbes, there are 3 types of marketplaces:
Verticals : they sell products from different brands but focus on just one sector.
Horizontal : they focus on a specific market segment, but sell different types of products. For example, the products sold are aimed at women, but there are all types of products from different suppliers;
Global : They sell all types of products. An example of a global marketplace is Amazon, which calls itself the "Everything Store”.
Investing in marketplaces as a complement to the brand's overall strategy is the best ally for sales success. However, there is no reason not to consider the possibility of combining an online store for the brand itself with a presence on the marketplace. This omnichannel strategy is what gives the greatest competitive advantage to the business strategy.

With a structured commitment to an omnichannel strategy , where all of the brand's channels exist simultaneously and are fully integrated, the time spent on daily management of multiple channels is significantly reduced.

And today, there are already technological solutions that meet these requirements , such as PRIMAVERA's ecommerce solutions that simplify your company's logistics management and commercial control .

Choose the right solution for your business
Easily integrate your online store with the Jasmin management system and simplify invoicing and logistics management of orders. Or integrate data from all e-commerce platforms directly into the PRIMAVERA ERP , where you will manage everything in an integrated manner and with a high degree of control.