Local SEO: your business in the spotlight of local searches

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Local SEO is an optimization strategy focused on increasing a company’s online visibility in searches related to its geographic location. These techniques allow the company’s website to appear in local searches, such as “near me” or “in [city/neighborhood].”

The main objective of local SEO is to improve the website's positioning in Google's organic searches, especially if there is a geographic intent in the search.

Local SEO vs. Traditional SEO
The main difference between local SEO and traditional SEO is the focus. Local SEO seeks to highlight businesses close to the user, using location as a key factor. Traditional SEO, on the other hand, is more comprehensive and does not take a specific region into account.

Local SEO is ideal for companies that operate in specific areas, such as physical france whatsapp database or local services, helping to attract customers in the region.

On the other hand, traditional SEO is recommended for any company that wants to improve its positioning on Google more broadly, without a geographic focus.

Google's local search algorithm
Google's local search algorithm considers factors such as search intent and proximity to businesses to determine which businesses will appear in local search results. The goal is to provide results that are both relevant and accessible geographically.

For example, if a user searches for “Mexican restaurant” on their smartphone , Google understands that they intend to go there or order delivery , so it prioritizes displaying nearby restaurants, improving their search experience.

Ranking Factors for Local SEO
Google takes three main factors into account when displaying local results: relevance, distance, and authority. Here’s how each one works:

Relevance
Evaluates how well a business matches a user’s query. This means that having specific, optimized information on your website and Google Business Profile makes it easier for the algorithm to understand your business and show it for the right queries.

Distance
The algorithm takes into account the user’s physical location when displaying results. Even when the term “near me” is not used, Google uses geolocation data to determine which results to display, especially when searching for immediate services such as restaurants, pharmacies and emergency services.