In the last few years, the term “Headless CMS” has been used more and more. However, it is not just a mere term within the world of web programming and digital marketing. Headless CMS greatly facilitates content delivery, which is why it has become extremely popular among developers and content creators.
Some of the world's leading companies are switching to this system to improve their content marketing . But why exactly is a headless content management system the most common choice?
One of the many reasons for the popularity of Headless CMS is that it keeps you ready for changes in the world of technology. Below, we highlight five features of Headless CMS that allow you to keep up with the future.
Advantages of Headless CMS
1. Omnichannel content
When it comes to the benefits of Headless CMS, we often mention omnichannel content for a reason . Just look at the multitude of platforms and devices that web content users have at their disposal – from websites and apps to virtual reality (VR), chatbots, voice assistants, and many more.
Omnichannel marketing is a huge factor in customer satisfaction today, and during the COVID-19 pandemic, this has become even clearer. While a good omnichannel strategy yields an average customer retention rate of 89%, a poor one yields only 33%. There is no doubt that omnichannel content will remain just as important as technology advances.
Creating omnichannel content can be a daunting task, especially considering that 90% of customers expect the same great experience across all channels. If you don't deliver, they'll likely switch to your competitors. If you do, they'll stay loyal.
So, the benefits of omnichannel content are obvious, but what does that have to do with our question? Well, if omnichannel content is the future, then so is the CMS that lithuania phone number data enables it. The content you create in Headless CMS is automatically sent to multiple channels using an API. You don’t have to waste time customizing content for each individual channel. Headless CMS does that work for you, guaranteeing a seamless user experience across all channels.
2. Flexibility for developers
Compared to traditional CMS, a Headless system gives developers more freedom. Working in a traditional CMS is usually more demanding because developers are mostly limited to a specific programming language.
On the other hand, Headless CMS does not have a specific programming language that must be used. Developers have the freedom of choice, which allows them to make the most of their skills and facilitates integration into other systems, no matter how complex they may be.
Easier integration means that future innovations don't pose a barrier to your CMS and content. Therefore, the flexibility that Headless provides is crucial for keeping up with the constant evolution of technology.
3. Ease of use
The learning process of any content management system is very demanding. However, once you get to know Headless CMS well, you will agree that it is not overly difficult to use. This applies to both developers and marketing teams.
Besides flexibility and ease of integration, another advantage for developers is that Headless, unlike traditional systems, does not require a lot of coding and compiling a huge amount of files.
The advantage for the marketing team is that Headless provides a simple approach to content creation. Since the content display is separated from the backend platform, the content creator does not have to worry about functionality and user experience. So, they can focus solely on the content, which means that both the marketing and DEV teams do what they do best.
Additionally, content in a Headless CMS is easy to repurpose and adapt to new needs. You will be able to make changes in the future without affecting the functionality of the product. It is much more difficult to modify content in a traditional CMS because the frontend and backend in such a system are tightly coupled. Essentially, to make changes to the frontend part of a traditional CMS, you have to build everything from scratch, which is a very long and expensive process.
Ease of use means saving time and money, so it's safe to say that Headless CMS is an excellent long-term solution for your business.
4. Good user experience (UX)
User experience is a significant factor in your digital presence and the success of your brand. Every dollar invested in user experience brings a return of $2 to $100. So, we’ve seen the benefits of Headless CMS when it comes to content, but what about the digital user experience? Well, if content comes first, that doesn’t mean UX comes second, and Headless CMS helps you bring both to an enviable level.
User behavior is constantly changing, and channels and devices are evolving accordingly. A headless CMS makes it easy for you to keep up with these changes by allowing you to modify the user interface (UI) without affecting the existing implementation.
A great example of changes in user behavior is artificial intelligence (AI). AI plays a huge role in ensuring a better user experience, especially when it comes to personalization. We’ve already talked about what content personalization is and why it’s important for digital marketing. In any case, there’s no doubt that AI technology will continue to evolve, and keeping up with that development is extremely important for your business.
Due to the ease of integration, Headless CMS is suitable for AI platforms, which means you will certainly not lag behind technological advances in this area either. The ability to meet new user expectations is crucial for the future of your CMS, and thanks to its extreme adaptability, Headless gives you that opportunity.