Know Your Ideal Customer

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nusaibatara
Posts: 197
Joined: Tue Jan 07, 2025 4:28 am

Know Your Ideal Customer

Post by nusaibatara »

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Before you start generating leads, define your ideal customer profile (ICP):

B2C: Age, location, interests, lifestyle, income

B2B: Industry, company size, job title, budget, challenges

Use this information to create targeted campaigns.

📣 2. Use Multiple Lead Generation Channels
✅ Content Marketing
Create valuable content that answers questions or solves problems:

Blog posts

Videos

E-books

Webinars

How-to guides

Example: A software company might offer a free productivity guide in exchange for an email address.

✅ Social Media Marketing
Use platforms like LinkedIn, Facebook, Instagram, or TikTok:

Run paid ads (Facebook Lead Ads or LinkedIn InMail)

Post consistently with engaging CTAs

Use hashtags and trends to improve reach

✅ Search Engine Optimization (SEO)
Optimize your website to rank in search engines for keywords your audience uses.

Example: A dentist could rank for “best family dentist in Chicago.”

✅ Email Marketing
Use email capture forms, pop-ups, or landing pages to build a list. Send newsletters, offers, and drip campaigns to stay top of mind.

✅ Paid Ads (PPC)
Use Google Ads or Facebook Ads to drive traffic to a landing page.

Google: High-intent leads searching for solutions.
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