Included city mentions in meta tags

[rifat28dddd]

In technical B2B niches, make the structure as flat as possible - no more than 2-3 clicks to the product. Professional buyers often know exactly what they are looking for, and long paths only irritate them;
Create separate landing pages not only for product categories, but also for popular equipment use cases. For example, "welding machines for work in the cold" or "welding thin metal";
Plan your structure with some scalability. Leave room for new categories, filter options, and regional sections so you don't have to rebuild everything later.
Stage III. Showing search engines that we are a regional business
Website promotion in Barnaul required an emphasis on its regional affiliation. In order for search engines to perceive us as a local business, we implemented a set of solutions:

Added the city name to the meta tags of key pages, which guangdong cell phone number list increased their relevance to local queries. This signals to search engines that our content is targeted at users in a specific region;

Using structured data from Schema.org, we provided search engines with precise information about the company: address, contact details, and specialization. This improved the visibility of the site in enriched snippets and increased the likelihood of getting into the local search results block;

3. Optimized the organization's profiles in Yandex Business and Google My Business

Business profiles on maps are a key element of local SEO. They help users find a company by geo-referenced queries, such as "welding equipment store in Barnaul". We added relevant information, photos, and a schedule, which increased the chances of getting into the "Local Pack" - a search result block with a map and top local results.