A McDonald's franchisee is certainly

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Franchise Marketing Strategy #3
Franchise Marketing Strategy #3
The third strategy is expansion through the search for people already affiliated with other franchises.
To explain it better I will use the example of the classic McDonald's affiliate, the most important brand at the franchising level.

getting great financial results because he has relied on a good franchise, that is, the franchise that makes the franchisee earn money.
In this way he will be able to invest thanks to the margin obtained!

In fact, many franchisees of a Brand, almost always have viber data several points of the same Brand in different areas because the franchising offer is really convenient for them.

It also happens that many franchisees decide, as good entrepreneurs, to diversify into other sectors, and one thing is certain: they will always do so in the world of franchising, a business model that has already given them success.

So making specific campaigns for those who are already affiliated with other brands is definitely a winning marketing strategy!