Discover 9 content production formats for digital marketing

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Infographic with several drawings representing digital marketing characteristics
In the competitive healthcare industry, where the right information can make a vital difference, marketers are constantly looking for innovative ways to engage their audiences. Therefore, mastering the different content formats is essential to creating an effective digital marketing strategy.

So today we’re going to explore 9 essential content formats that can amplify your online presence and help establish your brand as an authority in the healthcare space.

Digital marketing and information in different content formats
It's no secret that the internet is our ally in practically every aspect of our lives today, right? And since the 1990s, it has also been used in the world of advertising , through what we call digital marketing strategies.

In short, digital marketing is the information and actions in digital media cayman islands whatsapp number database companies create to promote themselves and bring customers closer to their brand. And one of the most widely used strategies today is content marketing .

Read more : 5 practical digital marketing tips for healthcare providers

9 content formats for digital marketing
There are several content formats that can bring information to your audience while creating a bond and direct communication with them. Check out 9 of them and how to use them!

1. Email marketing
The main objective of this format is to build constant communication with the public and, thus, generate loyalty at the time of purchase. As this communication is done weekly, biweekly or monthly, it works as branding (brand promotion), not letting the public forget your company.

It is mainly recommended for promoting product/service promotions and showcasing new products from the brand . Not to mention that the format allows you to give a good introduction to a subject, as well as provide links so that people can access the content on your website (blog articles, ebooks) to learn more.

There are currently several platforms where you can schedule a sequence of personalized marketing emails. In other words, people receive them with their names and according to their interests.

Understand the differences : Know when to use email marketing or newsletters in your digital strategy

2. eBook
This is one of the pieces that gives the most return in digital marketing today. And this happens because it makes your company a reference in the subjects covered, since the piece allows a deeper understanding of the topic , which generates more credibility for your name.

After all, informing your audience about your area of ​​expertise is a direct benefit to you. The more they understand why they should consume your products or services, the greater the chances of them purchasing your products or services and even sharing your material with other people.

Another great advantage is that by offering rich material in exchange , your audience won't mind filling out a form to receive it. This way, you have access to a segmented email list. This allows you to continue communication through marketing emails, for example.

3. Infographic
Did you know that 90% of the information transmitted to our brain is visual ? This means that it is easier to capture and record information through an image than through a written article.

In other words, the infographic , which is completely visual and colorful, is a great format to clarify doubts, give tips and provide statistical data.

Furthermore, it adopts a more relaxed and accessible tone, which facilitates understanding of the subject and increases interest, especially on social media, environments in which content can be shared with just one click, promoting excellent engagement.