He is the local partner of a Master Franchising agreement. He offers himself as a help and point of reference for the Franchisees and collects from them the royalties and entry fees from the affiliates.
Master Franchisor
This is the franchisor, owner of the brand, who grants the master franchisee (for direct or indirect payment) the right to exploit his know-how in order to expand his business shareholder data by stipulating franchising contracts with other affiliates.
Merchandise
This is the set of techniques used in the point of sale to attract the attention of the potential buyer and induce him to purchase the products. They can be: study of the layout, arrangement of the display of products, the colors inside the store, advertising, promotional activities, etc. These tools and specialized professional figures (visual merchandiser) are provided to the franchisees by the franchisor.
Master Franchisee
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MasudIbne756
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- Joined: Sat Dec 21, 2024 3:57 am