Let’s explore some of the useful blog marketing

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Let’s explore some of the useful blog marketing tactics (some subtle) that Glenn and his team are doing well to market their blog and grow their audience.

They Prominently Highlight Their Credibility
One of the first things Glenn and his team do on Detailed, is to show exactly why people should trust their opinions and research. This is an integral step in their blog marketing plan because there are quite a few SEO websites out there—and cutting through the noise of competing advice can be a challenging task.

First, they share praise from well-known businesses and websites like Yahoo! and Forbes. These brands are unlikely to give a recommendation like this without the Detailed team clearly earning their reputation:

Screenshot of Brand Endorsements to Boost Credibility on Your Blog
From there, Glenn writes a detailed explanation of how he got australia phone number library his line of work, what successes he’s had, and what makes him uniquely qualified to give SEO advice:

Example of an About Section to Boost Credibility with Blog Readers
They Explain Why Their Blog is Valuable to Readers
It might seem overly simple, but actually taking the time to clearly lay out an easy-to-grasp case for why your blog is the best destination to learn from, can go a long way in convincing readers to stick around. Glenn and his team do this well by showing what they have to offer. Not only do they offer insights into SEO—they give away some of their secrets to subscribers for free. This is his explanation of why he does this:

Screenshot Example of Selling to Your Audience and Building Trust
This message, while serving to boost their own credibility, also comes across as genuine, honest, and straight to the point about why they run this site in the first place. Stellar example of blog marketing in the form of effective copywriting.

Their Email-Focused Blog Marketing is Impressive
Another very well-thought-out aspect of Glenn and his team’s blog marketing plan is collecting and communicating with their email subscribers. On the top of their homepage (and blog), they have a section for signing up for their SEO insight emails. This is prominent and right at the top, so it’s impossible to miss when you land on their site, like so: