Outbound and Inbound: which is the best strategy?

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If your company wants to invest in marketing to more easily achieve business results, you have certainly come across the following question: after all, is it better to invest in outbound or inbound marketing? If you also have this doubt about outbound and inbound, come with us and learn how to choose the best strategy for your company. Enjoy your reading!

What is outbound marketing?
Outbound marketing is traditional marketing, also known as interruption marketing. In this way, it is the model in which your company actively reaches out to the customer.

Example of outbound marketing
Contrary to what some people think, outbound marketing is not limited to the offline world. After all, we also find many actions in the digital world.

So, some examples of outbound marketing are:

offline outbound marketing: posters, flyers, billboards, magazine ads, radio, television, telemarketing, etc.;
online outbound marketing: sponsored ads on social media, pop-ups, display ads, among others.
Main advantages of outbound marketing
The main benefits of investing in outbound whatsapp data marketing are: it offers a great return on investment ( ROI ), it has a faster process, it allows you to win over a good audience, it is much more “aggressive” in sales and much more.

What is inbound marketing?
Inbound marketing, also known as attraction marketing, is different from outbound marketing (where the company goes to the customer). In inbound marketing, the customer reaches the company through an offer.

Inbound marketing example
Some examples of inbound marketing are:

content marketing (blog, social media, website);
landing pages;
pop-ups;
newsletter;
email marketing;
e-books;
infographics;
webinars;
lives;
guest posts;
SEO;
among others.
Main advantages of inbound marketing
The main advantages of inbound marketing are that it attracts a qualified audience to your business, guaranteeing great opportunities. After all, it generates excellent traffic and attracts qualified leads very easily.

What are the main differences between outbound and inbound?
The main differences between inbound and outbound marketing are:

outbound marketing: aims to make the customer come to the company through an offer of a product or service; thus, it actively seeks out the consumer;
inbound marketing: aims to attract and convert leads into customers; therefore, the idea is to draw the consumer's attention so that they become interested in creating a relationship with the company.
But anyway, which one should I invest in?
Many people have doubts about which model is best to invest in. To tell the truth, both techniques are great for your brand. In fact, you can work with both and measure the results, evaluating which one achieved the best results in a given period.

How to create an integrated outbound and inbound strategy?
As we have seen, it is possible to work with outbound and inbound in an integrated manner. After all, your company does not need to invest in just one of the techniques.

Therefore, the most important thing is to create a marketing plan based on satisfying your consumer's needs. In addition, you need to constantly measure the results.

This way, it becomes easier to identify which strategies worked and which ones need to be improved to achieve your commercial or institutional objectives.

Y-Funnel: The Best Way to Work with Outbound and Inbound
The Y-funnel is a methodology that integrates outbound and inbound. Therefore, you use both strategies.

For example, let's imagine that a lead came to your company (inbound); however, you were unable to convert it into a customer using online techniques.