The usability

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One of the most important success criteria for online shops—as with any other website—is usability. After all, customers will only shop on sites that are easy and convenient to navigate.

For example, an attractive design and a well-designed navigation structure are crucial for good usability.

The service
The modern e-commerce sector is characterized by ever shorter response times and a truemoney database comprehensive range of services.

In practice, this means that emails should be responded to promptly, at least during normal business hours. In addition, telephone availability must also be ensured – this creates trust and security for customers.

The shipping costs
Customers attach great importance to low shipping costs when shopping online.

If the customer gets the impression that the online shop is compensating for its low product prices with excessive shipping costs, there is a high probability that they will prefer to look at competitors with cheaper shipping costs.