Over the past few years, the coronavirus crisis, among other things, has led to the increasing desolation of many German city centers. Businesses have been forced to close or seek government aid. Instead of visiting local stores, customers are now increasingly finding themselves online. A recent e-commerce study shows that since the coronavirus outbreak, more than half of Germans have increased their online shopping. Online retail is even aiming to exceed the €100 billion mark by the end of 2021.
But does the rapid rise of online retail mean the end of brick-and-mortar retail? This ig database article answers these and other questions with the help of the Lifestyleslab report .
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How shopping behavior has changed during Corona
The pandemic has dramatically changed Germans' shopping behavior. This is due not only to the fact that shopping in brick-and-mortar stores has been virtually impossible due to the numerous measures and restrictions. In addition, many people have avoided shopping in stores to avoid the risk of infection.
According to a survey by Lifestyleslab, clothing purchases, in particular, increased online, while everyday consumer goods (e.g., food and beverages) continued to be purchased in brick-and-mortar stores. The majority of respondents never shopped in stores for non-essential items during the pandemic.
This is the future of city centers
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