How to use the SEO share of voice in marketing

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Select pages that have a high impressions-to-clicks ratio.

Update these pages with fresh information, relevant statistics, and engaging videos or images. Ensure topical completeness and thoroughly cover all aspects of a topic to improve user satisfaction and retention.

A "content update" should also take into account the changing "interests" of the audience, especially if you notice a high "bounce rate" or low "engagement metrics" on certain pages.

You can implement schema markup to improve how your pages appear in search results, truemoney database making them more appealing to clicks.

It just makes sense that improving rankings naturally leads to higher organic CTR and higher share of voice for SEO.

Here are the best ways to track your competitors' SEO share of voice to improve your marketing campaign performance.