A landing page goes far beyond a destination page , and if you've come this far it's because you want to know more about the subject, right?!
But I can tell you that landing pages are a powerful tool that can help companies achieve their marketing goals.
And in this article I will share with you how to increase your conversion rates and boost your business with this marketing strategy.
So, stay with me until the end of this article and learn everything you need to know about landing pages .
In this article…
What is a Landing Page?
Why is it important to have a landing page?
Types of Landing Pages
Capture Landing Page
Thank You Pages
Content Download Page (Landing Page Click Through)
Contest or giveaway page
Testimonial or case study page
Social media link pages
Event Landing Page
Increase Sales – Sales Landing Page
Waiting List Page
Planning to create a landing page
Set the goal
Target audience
Landing Page Layout
Optimize the page for SEO
How to create a landing page
Choose the platform
Create the Layout
Have a strategy to promote your Landing Page
What is a Landing Page?
Landing pages are website pages whose elements have the main focus of converting visitors into leads and leads into customers.
In other words, it is a page created with a specific purpose such as generating leads, selling a product or service, or educating the public about a brand or product.
Also known as sales pages, capture pages and landing pages.
These are simpler pages than a website's home page, for example, as their sole purpose is to guide the visitor to the objective of a specific marketing campaign.
landing page
Create Landing Page
Why is it important to have a landing page?
Landing pages are important because they can help a company achieve its marketing goals.
By the way, if you are an Infoproducer , know that having a sales page will help you with conversion.
Furthermore, even if your product is excellent, many affiliates will not affiliate with products that do not have a sales page.
If you are not a student, one of the points that every professional affiliate evaluates is the sales page.
So, don't lose sales by not having a high-conversion landing page .
To ensure the security of your website, it is important to install an SSL certificate. To learn more about how to do this, read our article on SSL Certificate
Types of Landing Pages
There are several types of landing pages , each with a different purpose.
I'll share some of the most common types of landing pages:
Capture Landing Page
This type of page is excellent for those who want to prospect clients.
Because they are used to collect contact infor afghanistan phone number data mation from visitors, such as name, email, address, phone number, etc.
We generally offer valuable and free content, which we call digital bait, which can be an e-book, a template, registration for a webinar, a mini course….
And anyone interested in receiving such content leaves their details.
On the other hand, the company with this data can build a relationship with customers and potential customers through Email marketing , for example.
Therefore, use these pages to capture leads, create contact lists for email marketing, periodic newsletters, prospecting and inbound sales.
The layout of this type of page is simple and is structured with the following elements:
Title
Offer Description
Image
And form for data capture
See an example of a capture page
free pinterest landing page templates
Capture Page –Free Pinterest Templates
Thank You Pages
In this case, the thank you page is used so that as soon as the user fills out the form or makes a purchase.
On this page, in addition to thanking people, you can suggest additional products and services, make an offer, ask for a testimonial, ask to follow you on social media or send a link to your blog.
Ultimately, it all depends on your marketing strategy.
Content Download Page (Landing Page Click Through)
If you want to offer downloadable content, such as reports, spreadsheets, guides, this page allows visitors to download the content.
In this case the page will have:
Title
Offer Description
Image
And a download button
When you click the button, the content is downloaded automatically.
Contest or giveaway page
These landing pages are used for special promotions, contests or sweepstakes.
Visitors share their details to enter the draw and have the chance to win prizes.
Testimonial or case study page
A testimonial landing page aims to demonstrate the benefits of your product or service.
In the case of a case study page, it shows examples of satisfied customers or the results that the person or company achieved with your product or service.
Both pages help build trust with visitors.
Social media link pages
These pages are created to help visitors access your content simply and easily.
They are widely used in the Instagram Bio link, the Pinterest profile link, as well as in other social networks that only allow a single link.