who, through their expertise, charisma

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Influencer - who is it?
An influencer is a person and authentic content, has a significant impact on the decision-making of their audience.

For businesses, an influencer is a communication channel with a client on social media platforms, particularly Instagram or TikTok. Brands use influence marketing to promote their own product. Followers follow the opinion leader: where they go, what they wear, and what they use. The brand has the opportunity to organically enter the life of the influencer, who periodically gives useful advice or publishes ads for their favorite products. Advertising should be in the context of the influencer's life.

Large companies often use the ambassador mobile phone number database format for this. Examples include blogger Daria Kvitkova and TV presenter Nikita Dobrynin in collaboration with Puma, singer Tina Karol & Ukrzoloto, singer Alena Alena & BraBraBra, TikTok blogger Vlad Shevchenko & Silpo.

The larger the influencer's audience, the more people the brand can reach. But it's important to be able to find an influencer who will tell the right story about your product and present the ad in such a way that users will immediately follow the link and click the "buy" button.



Collaboration with influencers: what you need to know?
Before ordering advertising, you should consider several important points for successful cooperation with an Instagram influencer or another social network.

Which influencer to choose – micro or macro?
Before agreeing to collaborate, collect key metrics about the influencer's account.

There are four types of influencers: