You already know that content marketing is highly effective in positioning your company as an authority and improving conversions. However, the biggest challenge lies in defining a strategy that truly captures the attention and engages your audience .
After all, the more effective your choice of topics, the better your content marketing results will be.
And, if you still don’t know exactly how to do this, be sure to read these tips we’ve put together!
1 – Define the topics according to the social network
It is common for us to have an idea of which topics attract the most attention from our audience. However, this tends to vary greatly depending on the channel on which the content will be published.
In other words, your audience may be more interested in canada telephone number investment tips on Twitter than in money-saving tips on Facebook, for example. And that means that standardizing content so that it is the same across all social networks can backfire.
To understand which topics attract the most attention on each channel, monitor the performance of your posts. Keeping an eye on the trending topics on social media can also help you gain insights into new topics!
2 – Stop fighting to be a whale’s tail
Have you ever heard the saying that it's better to be the head of a sardine than the tail of a whale? Well, you don't need to put all your content marketing strategy chips into being relevant in hot topics.
The big trick here is to identify specific topics that almost no one addresses. This way, you can establish yourself as an authority much more easily and quickly.
Just remember that, for this, it is important to identify topics that have the potential to generate engagement and that you know how to talk about. After all, there is no point in trying to act in niches if you do not have enough knowledge to do so.
3 – Adapt and review old content
What happened doesn’t need to be buried in a distant past. On the contrary, one of the most effective content marketing strategies is to review posts from time to time.
Often, updating cases with new numbers, bringing additional data to posts and notifying about changes makes a big difference in increasing engagement.