How to use body language to close more sales?

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Body language for sales is just as important as the advertising approach. This is the “moment of truth,” when the service is put to the test and the salesperson embodies the company live, alongside the customer.

In most cases, human nonverbal communication is more effective in conveying messages than spoken language. Would you trust someone who avoided eye contact while talking? In sales, the effect is identical.

In addition to the look, many other signals can help or hinder the way you guide a customer towards a purchase. Mastering them, therefore, makes all the difference in the results. This is the non-verbal expression we will talk about throughout this article, written for those who want to sell more and better. Interested? Let's go ahead!

How to use body language in sales?
The salesperson's attitude counts when a customer shows where to get us number for whatsapp interest in a product or service. When the professional knows how to balance the persuasive approach with a friendly attitude, everything becomes easier.

Much of the knowledge applied to the development of body language techniques comes from empirical sources, that is, based on experience. Take, for example, those developed by a former FBI agent who, through years of interrogations, learned to decipher nonverbal expressions.

Of course, your dialogues don't need to — and shouldn't — be inquisitive. What you should take into consideration is that there is evidence that the appropriate way to express yourself depends on a set of gestures and attitudes. See below what they are!

Eye to eye contact
Looking someone in the eye for a few seconds and repeating this gesture throughout a conversation helps to establish a climate of trust and build loyalty . Like all elements of body language for sales, the secret is to use it in a balanced way. In other words, looking someone in the eye for too long can seem intimidating, while avoiding eye contact conveys insecurity.

Tone of voice
The effects caused by “eye contact” are similar to those caused by tone of voice. A monosyllabic or succinct tone creates restlessness and distance. In turn, hurried speech prevents the correct understanding of the message. A very slow pace can make the customer feel distressed.

Therefore, the ideal is to modulate your voice in terms of volume and cadence to improve the impression. Whenever possible, use the rapport technique , which consists of imitating the client's way of speaking naturally and without forcing it, creating a closer relationship.

Handshake
Balance is also key to success when shaking hands. So don't overdo it with the strength or duration of your handshake or let your hand be too light when shaking hands.

Clothing
People want to do business with successful people, and one way to convey this image is through clothing. Choose a style that is well-dressed, but not too formal. When in doubt, check the company's dress code or the way top professionals dress.

What precautions should be taken for friendly nonverbal communication?
Popular wisdom says that the difference between poison and medicine is the dosage. This applies perfectly to body language for sales, so try to develop your way of communicating, maintaining a calm and, at the same time, confident attitude.

Also try to practice relaxation techniques such as yoga or meditation to maintain a calm and balanced mental state.