Some dates are more international, such as Christmas or Valentine's Day , but others must be marked according to your geographic area, taking into account local, regional or national holidays.
1.2. Excite, surprise and be original with your posts
For your company to publish on these dates, you must consider the possibility of being original, emotional and different. We all receive Christmas greetings, but we only remember those that move us or surprise us.
Make the most of your social media and connect with your current and potential customers. It's all about getting organized!
Your posts allow you to stay in your customers' minds, connect with them and be in their feed or in the stories on their Facebook, Instagram...
Facebook's algorithm allows your company scotland business mailing list page to be visible on your followers' general wall by generating engagement or reactions (likes, comments, etc.).
GET LIKES AND YOU WILL ALWAYS BE VISIBLE
How do you get onto your followers ' main wall ? It's very simple, by creating posts that generate reactions.
The marketing calendar is the perfect guide to seduce your followers with images, games, GIFs that catch their attention, enough to give that coveted "Like", or share and comment on your post.
3. The inspiration you need for your promotional campaigns
The marketing calendar can be the perfect starting point for organizing your annual calendar of promotions and events.
Engagement on Facebook Appears on your wall
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