This makes building a presence online crucial to any small business that wants to survive especially when 20% of businesses fail in the first year, 30% in the second year and 50% by year five according to Forbes Advisor.
So let’s look at some simple but effective digital marketing tactics you can use to build an online presence and get found by the people that have an interest in your product or service.
1) Conduct Competitor Research
For your business to be successful, you need to pay attention to what your competitors are doing and learn from it. Look at what your competitors are doing online and that will get some ide cell phone plans in the us of what is and isn’t working.
Conduct a competitor analysis and do your research with these types of questions in mind:
What type of content do they use (e.g. a company blog, videos or visuals, custom landing pages, original research or user-generated content?)
How do they communicate their brand and what makes them unique?
How well do they engage with the audience and how (e.g. social media channels?
Ecommerce share of retail sales 2021-2027
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