From online store to physical commerce, the order is reversed!

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Their first investments focused on building a quality team, hiring Gonzalo and Axel, two digital content creators.

“We had already worked with them as freelance content creators, but we wanted to have an in-house team, and we got it.” In his opinion, they are the ideal people and together with them they make two productions a year in such desirable natural settings as Costa Rica, Indonesia, the Dolomites or the Azores. The brand continued to grow.

“When you have the opportunity to try what you really like, that’s when you know what you want to do. Many people don’t make it, but we have been fortunate enough to be able to do it.” Rivera is aware that young people in Spain in particular don’t have it easy, but you have to take risks.

They opened their first physical store on Fuencarral Street saudi arabia number in Madrid, where the entire digital experience of the firm landed on the 64 m2 of the premises.

It was the perfect opportunity to prove that their formula is not just for “zetas” and some millennials with an identity crisis, as they were sometimes labeled. “We make a quality product that we sell at a good price and we target people who have a young attitude, no matter their age,” they said.

Expand the sales catalogue
The challenge now is to fill these spaces with content. For the moment, she has abandoned the only men's pattern for her T-shirts and sweatshirts, anticipating that the oversize fashion, which has so excited her clients, will end at some point.

In addition to their fetish garments for women, they have dared to create a collection of anoraks that are stored in a refrigerated cupboard in their store, similar to the frozen section of a supermarket. A way of livening up the shopping experience that is “pure posturing”, according to its creator.