But the texts, as you can imagine

[rakibhasan]

were not fluid or flowing. So, with the new update, what changes? The algorithm will penalize those who use keywords out of context and with the sole purpose of increasing visits to the site.

Despite this, keyword research to add to texts remains essential , indeed the SEO specialist will have to do a more detailed job with the contents to insert them in a more balanced and business phone number database readable way . Furthermore, regarding keyword research, it will be necessary to understand the search intent.

Want to know what Google's Core Updates consist of? We'll tell you about it here:
Google's March 2024 Core Updates: What's Changing with the New Update

The Importance of Search Intent in Keyword Selection
We have seen what KW Research is, but how do you actually choose the right terms to engage users? The answer is: by carefully evaluating the Search Intent , or the search intent of people .

We could also define it as the reason that activates web searches and pushes users to prefer a series of keywords rather than others.

Why is it so important to define it? Understanding what moves web searches is essential to create and publish valid and useful content to respond to the needs of the target . It allows you to understand their needs and requirements , thus intercepting only those who are interested in the specific products and services that your business offers.

How many types of Search Intent are there?
We can distinguish 4 different Search Intents: