The product recommendations can be used on any page, such as landing, category, product detail, out of stock, shopping cart, search results and confirmation pages. Personalized product recommendations can also be used on cart abandonment emails, to return the customer to the site by attracting them with more relevant products.
On each page, the visitor is at a different stag cell phone number in philippines e of their journey, the goal of the recommendations is different and you have different amount of information about the customer. Therefore, on each page, the product recommendations type, title and message will differ.
For example, see how the message of the recommendations changes between the product and cart pages to suit each location:
Why should you create a sense of urgency?
Urgency is the sense of a pressing, high priority matter that requires a quick action. The sense of urgency is extremely effective in shifting customers’ decisions towards making a purchase.
Why? Let’s return for a moment to our behavioral decision making class in university…
Dual Process Theory of the Mind
This is one of the most well-known theories, in which customers are are described to have two different systems of thinking.
System 1 utilizes intuition, impulsiveness, and emotion and makes decisions in an automatic, effortless and fast manner. On the other hand system 2 utilizes reasoning, analysis and logic and makes decisions in a controlled, deliberate, effortful and slow manner.
While we often use a combination of the systems, system 2 is dominant when we make high-cost, big decisions.
Location of the recommendations
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