AB Testing Benefit 1: Improve ROI from Current Traffic

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AB Testing Benefits: How To Use Testing to Improve eCommerce Stores
Recall that AB tests determine the best option out of a possible range. With this in mind, we can quickly go through a number of AB testing opportunities.

We could test what offer resonates best with returning customers.

We could test which products recommendations convert the best for a given product sku.

Customer experiences can also be tested. For exam cell phone list ple, we could test to see if a welcome pop-up performs better than a message bar.

As a fundamental tool in conversion rate optimization, testing maximizes your ability to monetize existing traffic.


Using AB testing, you can:

Directly multiply profit
Lower your cost per customer acquisition
Unlock channels for lead generation
Increase affiliate benefits & pay without impacting bottom line
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