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Exploring lead distribution strategies
A moment ago, we mentioned that you should decide on a specific lead distribution strategy for your business. That means you should have a system for determining which sales reps receive which leads.
You can distribute leads however you like, but there are various philippine pie telegram established lead distribution strategies to consider. Here are some of the most common methods:
Manual
Round-robin
Criteria-based
Shotgun
Cherry-pick
Region-specific
1. Manual
Manual lead distribution is one of the most straightforward methods, but it’s also the most involved. This strategy involves assigning each lead to a sales rep on your own. The reason it’s called the manual method is that the other strategies listed here are at least partially automated.
This strategy is straightforward, but as lead volume increases, it becomes more difficult and time-consuming to manage. This method may work well for businesses with relatively few leads and the personnel to manually assign those leads. However, for many companies, this approach requires too much time investment to be worthwhile.
2. Round-robin
The round-robin method automatically and evenly distributes leads across all your sales reps. This eliminates the manual effort required to assign leads and ensures all reps get a fair number of leads.
The simplest round-robin approach involves assigning each lead to a random sales rep without considering factors like industry, territory, or company type. This random approach may work well for companies where all leads are similar and all sales reps have similar skills.