Because?
Because in this article we seek to give a new twist to the topic of featured snippets based on the recent SEMrush study with data for Spain, Mexico and Colombia and with the help of a critical analysis by an expert in the field such as Fernando Macià.
If you want to know more about our study, you will find all the data here: Google Featured Snippet: What It Is and How to Win It - SEMrush Study
We seek to reach the most hidden corners hidden in the featured fragments and the only way to achieve this is to do so from a perspective as technical as that offered by today's interviewee.
Who is Fernando Macià?
For marketing professionals in general and SEO in particular, Fernando Macià is a benchmark and a pioneer in Spain in web positioning and online marketing.
Managing Director and Founder of the consultancy Human Level Communications, he now leads its new brand at European level as Human Level Search (R)evolution.
If his career as a teacher is extensive with more than 450 seminars, courses at universities, business schools and other training in Spain, Venezuela, Colombia or Paraguay; what can be said about his role as a regular speaker at events such as SMXL, Clinic SEO, OMExpo, eShow and many more.
To this we must also add his extensive experience as a writer philippines phone code with more than 10 published books behind him.
Now that we know a little more about the interviewee, we are going to take advantage of his expertise, his advice and the interpretations he has made about our Featured Snippets study.
List of questions
Do you agree that featured snippets are going to be one of the dominant SEO trends in 2020?
Which content formats are most likely to get a featured snippet?
And if we talk about keyword types, which ones work best?
There is no unanimity regarding the CTR achieved from a featured snippet. What is your opinion on this?
What advice would you give us to change an informational result to a transactional one that generates returns?
Why are questions that start with “how” not the ones that get the most FS?
Regarding the number of keywords per keyword that get a featured snippet, what data do you extract from the study?
How do Featured Snippets coexist with other SERP formats?
What can you tell us about the recent FAQ featured snippet?
Final set of tips to help generate a featured snippet.
Let's go without further delay with the detailed answers to these questions.
Do you agree that featured snippets are going to be one of the dominant SEO trends in 2020?
I was going to start the sentence with a categorical “No doubt” but given the speed and depth with which Google is surprising us with its innovative pace, we should perhaps be a little more cautious.
Let's go step by step.
The growing impact of featured snippets has to do with several circumstances that, in some cases, oppose each other: