Most likely not, as I’m pretty sure the manager I heard it from made it up, but it’s so appropriate to the life of a modern startup CEO or CMO that I wanted to introduce it. The idea is pretty self-explanatory: it’s the feeling that no matter what fires you put out in the present moment, the next catastrophe is just over the horizon. Have you ever watched a field mouse scamper around, seemingly unsure of whether it should be gathering food, digging a new burrow, or running away from an imaginary fox? It’s the same thing, right?
HubSpot Features
Startups have enough work to weigh down on anyone, so if there wa cambodia whatsapp number product that could take some of that pressure off of you and put it on technology, you’d be foolish not to take advantage of it. The Hubspot platform is one such product. Offering both a robust customer relationship management solution (HubSpot CRM ) and a lesser-known content management system (CMS), it’s almost a one-stop shop for marketing and sales.
Today we're going to take a look at some of the features that Hubspot has to offer to give you an idea of how powerful this suite is and help you decide if it's right for you; or to help you make sure you're getting the most out of it if you're already a customer.
Templates
The ability to create templates is an important piece of Hubspot that many users aren’t aware of. Or if they are, they aren’t taking full advantage of it, as you can create templates for everything – emails of all kinds, from sales pitches to thank you messages to follow-up surveys. You can also create a landing page template for your campaigns that reuses the format but changes the content to match the campaign.
You can even create templates for your blog posts , so when it's time to schedule or publish, just paste in your text and you're done.
Sequences
Got a new lead? Great, enter them as a contact and let your sequences take over. You can create a sequence for new leads that will send them emails over the next two weeks with general information about your company or product. Then, as they move through the funnel, each status change can trigger a different sequence filled with emails, requests to schedule demos, or whatever action you want to persuade the contact to take next.
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Meetings
Getting a prospect into the sales funnel and into an active lead is hard enough, don’t put up roadblocks in the form of clunky calendars and meeting scheduling systems. Hubspot’s built-in meeting calendar can integrate with sequences, allowing people to schedule from an email template. That action can trigger a new sequence or alert a salesperson to make a follow-up call to the contact.
Contact profiles
With the fully integrated nature of the Hubspot ecosystem, contact profiles can include a complete history of every interaction between them and your team members. With the available plugin, you can even include emails from your hosted Gmail. Every note, every touchpoint, and every time the contact visits your website (if hosted with Hubspot CMS, see below) will be logged. Even if the account manager goes on vacation, any team member can step in and answer questions or help the prospect continue their journey down the funnel.
Sales channel
Knowing where a contact is in the funnel benefits everyone from sales to marketing to support. Creating custom pipelines and setting stages for each allows everyone to track as the contact moves through the stages. And that means they can provide the right content or support to that contact to help them become a happy customer.
Hubspot Sales Hub allows you to create as many pipelines as you need to have different paths for different products, services, sales teams, or other criteria appropriate to your situation. The same goes for the stages within those pipelines; they can be tailored to each scenario as needed.
CMS
So far, all of the features discussed have been sales-oriented and fall into the CRM side of Hubspot’s offering. Don’t be fooled into thinking that’s all Hubspot has to offer, as its CMS is also top-notch. And keeping with its modular approach, it’s not an all-or-nothing tool, as it allows you to customize it to fit your needs and add or remove features as you grow.
Do you want to keep your blog on WordPress for now, but would love to take advantage of landing page templates for future campaigns? Don’t worry. And the best part is that the client will never notice the difference, as the pages integrate seamlessly into their domain.
Smart content
A commonly overlooked aspect of CMS is the ability to target content and CTAs to specific segments of your contacts. If a visitor is already registered as a lead, you can show them personalized content targeted to their current stage of the funnel. This includes personalized messages, CTAs relevant to the product they are interested in, and much more.
Calendar
Another often overlooked feature that can go a long way in helping you monitor a lead’s journey. The calendar gives you a snapshot of active leads and what they’ve received, allowing you to make adjustments on the fly to your touchpoints. This ensures that each person stays engaged in their journey without being inundated with unwanted emails or phone calls.
Security
Unlike most CMS solutions, Hubspot has SSL built in. A checkbox is all it takes to install a certificate that will give your page a coveted lock icon telling visitors that you care about their security and are doing what you can to ensure their data remains safe. Another aspect of this security is Hubspot’s relative obscurity. We don’t want to sound rude, as we’re real fans of this product suite, but many more sites are hosted on WordPress, making them much more attractive targets for hackers.
No CRM, or CMS, can be a one-stop shop. We believe that Hubspot’s implementation comes as close as possible, while allowing enough flexibility for you to integrate the pieces you need into your existing infrastructure.