Between the time they arrive at work and the time the sound reaches countless listeners, radio broadcasters have a busy routine between microphones and soundboards, preparation, organization, editing and, above all, an eternal “those who know how, do it live”, as a famous radio personality would say. Committed to building their days, it seems more than deserved that radio broadcasters have a day to call their own. Or two?
SEPTEMBER 21 OR NOVEMBER 7? THE HISTORY OF THE DAY OF THE RADIO ANNOUNCER
The history of the radio broadcaster (along with the history of radio [link to the text about National Radio Day]) in Brazil dates back to the celebrations of the centenary of independence, more specifically from April of the following year, 1923, when the first radio [link to the text about MEC radio] actually began to operate.
For 20 years, despite its expansion and the importance telegram korean list it assumed during the first Vargas government, the functions involved in making radio did not receive much attention from the government.
Its regulation only happened on September 21, 1943, when Getúlio Vargas signed decree -law nº 7.984, which set the minimum wage for all those who work in radio, in commissioned or permanent positions, from director to studio assistant. From then on, September 21 began to be celebrated as Radio Broadcaster's Day .
After this date, however, Ary Barroso , a famous radio broadcaster and composer of sambas such as “Aquarela do Brasil” and “Rio de Janeiro”, which was nominated for the Oscar for Best Original Song in 1945, passed away. In his honor, in 2006, through law 11.327, the president at the time, Lula, transferred the celebration to Ary Barroso's birthday, November 7 , thus officially establishing Radio Broadcaster's Day .
Check out the work of Ary Barroso
Brazilians are crazy about radio
Brazilians are crazy about radio, it makes a difference in many people's lives, including in some regions of Brazil, radio is still the population's only source of information, as shown by a survey carried out by Kantar IBOPE Media, where more than 80% of Brazilians (3 out of 5 listeners). In 2022, 83% of the population, an increase of 3 percentage points compared to 2021, listen to the radio every day, with consumption being 3h58 hours per day.
AUDIENCY, THE BRAZILIAN RADIO DATA PLATFORM
Regardless of the preferred date of celebration and more than any cliché, the radio professional makes every day his own, infiltrating every crack, taking over every corner reachable by the sound waves that escape from any minimally tuned device. And Audiency , in turn, like a radio broadcaster, allows this power to be a little bit his too!