Interestingly, Email and Social only accounted for 5% of revenues.
How Organic Performs Across Industries
Breaking down Organic Revenue generated by wide industries begins to reveal how difficult it is to establish benchmarks.
Travel eCommerce recognizes 41% of revenue to organic, while online only retailers see a 33% drop (33% revenue generated).
Next Steps...
Return on Marketing Investment is a powerful KPI. It can be used to compare marketing campaigns across channels, and is increasingly needed in an omnichannel world.
We've published statics on email marketing (including ROI), Click and Collect strategies, cart abandonment, and personalized product recommendations.
Lastly, if you are looking for a partner in personalization capable of improving your return on marketing investment across multiple channels, schedule a personal demo here.
What is revenue attribution?
Revenue attribution is the process of tying marketing efforts to revenue generation. Marketing platforms often don't capture the full customer journey, and are limited to how customers interact with the platform.
This typically yields great conversation tracking. However it is impossible to fully understand ROI without tracing customer's actions through purchases.