This option is considered the most optimal for a candidate for the position of head of the PR department, since in such companies employees very quickly gain experience in various fields.
They undergo training in organizing events, conducting negotiations with media employees, monitoring and analytical activities, drafting press releases, preparing information for the press, and developing PR support.
In what areas to look for a PR department manager
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Even if the applicant did not have time to gain much experience at his previous job, he already understands what a complex organization of activities is. It is always necessary to take into account what position the person previously worked in, for example, if he headed the monitoring department, then it is unlikely that he will be able to organize a large event.
But if he has successfully conducted several PR taiwan mobile phone number example campaigns as a PR director, then he will most likely be able to fulfill your requirements as well.
Experience in election campaigning .
Such a specialist also has certain advantages. One of the authoritative Russian PR experts states that work on an election project very well contributes to the professional development of a candidate for the post of PR director.
Experience as a PR director at a competing company .
This is a very significant argument in favor of the candidate for the position of PR director, but it is important to remember that the previous manager could have had a different understanding of what and how the PR department should do. Therefore, the candidate for the position of the head of the PR department could have previously performed actions that do not meet the requirements of your organization.
For example, at his previous place of work he was engaged in the publication of a corporate newspaper, organized events, developed instructions for personnel. Such a PR director knows how to conduct analysis correctly, he is well versed in specialized media corresponding to his area of work.
But, on the other hand, the specialist had a narrow range of tasks and a limited scope of activity, which is why he could develop a habit of performing only a small, specific list of tasks.
Experience in the media .
Experience in this type of activity is a priority for a candidate for the position of PR department director. Specialists in this field are well aware of all the nuances of a journalist's work and can easily agree on interaction with their former colleagues.
But it is important to consider that if the journalist has no PR experience, he will have to go through a stage of getting used to and adapting. Otherwise, this option will not work, since the PR director will not be able to organize his work normally and perform clearly assigned tasks.
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Interview Questions for the Head of PR Department
When interviewing a candidate for the position of PR Director, you should ask the following questions:
What resources do you need to do effective PR work?
Why do you think you can work in PR in this market? Have you worked with such a target audience?
What are the top 5 PR tools you plan to use to promote our brand? Why did you choose them?
What impactful and notable performances did you organize in your previous job? Which ones make you feel proud and why?
What are the most difficult tasks that clients have proposed to you as a PR director? What tools did you use to solve them and what was the result?
Interview Questions for the Head of PR Department
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Do you have experience organizing business breakfasts? For how many guests? How many times? What was the audience?
Have you organized any speaker presentations at exhibitions, forums and other similar events over the past 2 years?
Imagine you were hired for this position. What would you do first?
Are you able to defend your opinion in a conversation with a client and convince him? Give examples when the client liked this choice.
What media have you worked with? In what media and in what format were the publications?
Have you ever had to work under budget constraints? How tight was your budget? What did you do to make the most of your budget?