How to identify unnatural links to your site and how to fix them?

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Your backlink profile is one of the most important parts of your entire SEO effort and making a mistake can be very costly.

Unnatural links can fall into one of two camps. There are some unnatural links that you know search engines look down on, such as blog comments, PBNs, link schemes, injected links, and this list goes on. You can hire the best SEO company in India to get the best services.

These are the categories of bad links that may cause Google to take manual action.

Unnatural links blur the lines even if you don't realize it.

However, these unnatural links will leave you binge-eating Taco Bell alone in a dark space russian phone numbers when your site gets penalized. You don't want to lose 82% of your site's traffic like these people did after creating over 2,500 unnatural links.



So, to help you avoid this devastating disaster, here's how to find unnatural links to your site and what to do about it.

How to find unnatural links to your site ?
How to Find Unnatural Links to Your Site
My ultimate link building wishlist is to have my websites hidden on page one of Google, packed with backlinks from websites with a domain authority of 60+.

The reality is that most websites have backlinks coming from irrelevant and low-quality websites.

However, that doesn't mean we can't do it.

The first step is to understand what unnatural links or bad links are and then find them. You need to consult the best SEO companies in India to remove bad links.

Why does Google hate unnatural links?
Why does Google hate unnatural links?
Google's view on unnatural links is essentially as follows:

Any link that has been artificially acquired for the sole purpose of manipulating its PageRank directly damages the integrity of Google's SERPs, because it offers content to users that they may not benefit from at all.

Put that way, how can you blame Google?

The truth is that these unnatural links would not exist in a world free of Google and are rarely useful to users.

In fact, most are designed purely to game the system and get higher rankings without adding any real value. Because of this impact on SERP integrity, Google has been manually penalizing sites for unnatural links from the beginning.

Unnatural links can be inbound or outbound. If you are issued a manual action in your Google Search Console , Google will clearly indicate whether unnatural links are “to” or “from” your site. Being penalized for unnatural links can mean anything from being pushed back in the SERPs for specific search terms to a partial deindexing of your site.

How to find unnatural links ?
How to find unnatural links?
Before we jump into the (disheartening) realm of unnatural links and how to fix them, it’s a good idea to first address how to find these links in your backlink profile so you know exactly where to take action. To discover unnatural links on your website, you can use Ahref’s Backlink Tools to get the desired results.

Here is your list of unnatural backlinks.

list of unnatural backlinks
All the above mentioned links which have zero DR and no follow are considered unnatural links and are detrimental for your website ranking.