Many types of solutions have been deve russia contact number whatsapp lped to reduce shopping cart abandonment. Below is a brief overview of the type of solutions.
1. Create multi-step cart abandonment campaigns ft. Target
The most obvious solution to cart abandonment are triggered based shopping cart abandonment campaigns.
As we've shown, there are many reasons for cart abandonment. Multi-step campaigns are effective because you can use them to address these reasons progressively, and ultimately have more chances to convert the prospect.
Below is an example of a multi-step campaign from Target. In this campaign, the first email was sent on three days after the cart was abandoned.
The subject line reads: "Kitchen & Dining Furniture: Come back & see what's new.", and the body features an embedded personalized product recommendation widget based on the abandoned session (in this case furniture).
Fast forward a few emails, and you see a completely different email, focused on specific items, price reductions, and urgency.
2. Decrease shopping cart abandonment with better welcome campaigns ft. Sephora
Your welcome campaign is an excellent opportunity to remove barriers to a prospect's first purchase.
While many rely on direct discounting, Sephora takes the opportunity to introduce new visitors to their loyalty program, Beauty Insider, which they automatically enroll subscribers to.
The email outlines the major benefits of being on the newsletter. Benefits to Beauty Insider include free classes, gifts, and bonus rewards for making purchases.