That is, it is easier and more profitable to maintain cooperation with old clients (than to look for new ones), they are already loyal and know everything about the product. Next, we will talk about ways to retain clients.
Customer-oriented service
Surround the buyer with maximum care. Statistics numbers (south korean tv series) say that 84% of consumers pay attention to service when making a purchase decision. Moreover, 91% of customers are happy to come to the store again if they are satisfied with the service.
Provide quality service to the consumer at literally every step of interaction with the company. For online sales, provide different payment methods, delivery, prompt customer support, and an individual approach.
If you work offline, create a pleasing to the eye, inviting interior. Introduce the ability to test products, install self-service checkouts, arrange products on shelves and in the hall as conveniently as possible.
Promotion through content
This is a marketing strategy in which you first generate interest in a product, then a desire to purchase it, and then convert one-time buyers into regular ones. The essence of content marketing comes down to conveying interesting and valuable information to users through various sources.
Through blogs
Here, the audience will learn about your brand and specific products. If you have an online store, write blog articles on your topic. For example, if you sell everything for sleeping, tell us about the types of mattresses and pillows and how to choose them correctly. If you sell clothes, write about fashion, seasonal trends, new arrivals, and stylist recommendations. A pet store blog would be appropriate for advice and stories about animals.
Through social networks
Statistics show that 44% of companies act through social networks to retain their customers. Here, a loyal community is formed, brand advocates appear (regular customers who are in love with the organization and strongly recommend it to others). Through social networks, you can conduct sales and at the same time post valuable, interesting information. This looks like care for customers and encourages them to come back to you again and again.
Through social networks
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In addition, you can provide gifts in the form of guides and checklists, hold all kinds of raffles, quizzes, publish stories from the life of a business (funny or with useful tips for non-standard situations), etc.
Don't limit yourself to just text posts, post short videos as well (instructions for using your products, reviews of new products, short videos straight from the production site, or even just funny ones).
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Loyalty programs as a way to find and retain customers
The following options will work:
Discount loyalty program . The client receives a permanent or cumulative discount (the latter increases with the increase in the volume of purchases).
Bonus system . The consumer is awarded bonuses for each purchase (a certain percentage of the amount spent). In most cases, 1 point is 1 ruble. These points can be spent as regular money on subsequent purchases.
Cashback . The customer receives a refund from each purchase in the form of money or bonuses (the percentage may vary). For example, in Tinkoff Bank, if you buy in partner stores, the cashback is increased (up to