Look how they change their recommended products telegram user database for the same style shoe, depending on the color chosen.
Matching styles, completing outfits, and expanding awareness are all facilitated in this personalization.
9. Personalize product recommendations based on in-session behavior (ft. Thrive Market)
Thrive Market eCommerce Personalization example product recommednations
As mentioned, best selling product recommendations are twice as effective when they are personalized to your prospect's known affinities.
Thrive knows that I care about Paleo products. Because of this, they don't just show me the highest selling products of their entire site.
10. Use personalized similar products in email (ft. TheRealReal)
The Real Real Similar Products personalization example
eCommerce brands can (and should) personalize as many customer touch points as possible - including email.
The RealReal sends a personalized similar product widget along with their cart abandonment email. Notice that the offerings are based on what was originally in my cart.
Advanced Product Recommendations:
See how Barilliance uses machine learning to create dynamic product recommendations. Learn more here.
11. Using social messaging to increase conversion rates (ft. Bookings.com)
Bookings.com pioneered live social notifications to increase conversions.
Today, they utilize a number of well tested formats. In the above screenshot, we see distinct fonts, font color, and call out buttons for