Radio advertising campaigns are cheap and can be extremely effective, since 80% of the population listens to the radio . It all depends on how they are broadcast and how they are monitored by the advertiser. In an era where making decisions based on data is of enormous importance, having data processed from your radio ads is essential.
Real-time monitoring
But is there a practical and efficient way to monitor my investments in radio campaigns? Yes, there is. And it's called Audiency! It's a highly specialized platform that monitors the entire execution of your campaigns, in a practical and secure way, through login and password, directly on your PC or smartphone.
In just a few simple and intuitive steps new zealand girls whatsapp number subscribers can view and monitor the performance of their ads by broadcaster, the distribution and download of spots, and measure all campaign broadcasts. All in real time, with instant generation of various types of reports.
more data, less guesswork with the Audiency platform
Audiency: from distribution to advertising monitoring
The platform offers a complete service to ensure your advertising campaign is a success. With a highly qualified team, the results are incredible. “We register the broadcasters, distribute the material, implement everything in the system and also monitor everything for our clients, all the material broadcasts (spots), so that the Insertion Order (PI) is broadcast on the radio according to what was contracted”, explains Alan Kercher, commercial director at Audiency.
With Audiency, the client can monitor the broadcasting of advertising pieces at the time they are displayed, the famous real time , and also through daily, campaign or monthly reports. The data can be made available on any electronic device, including cell phones, through files in .pdf format or by accessing the platform using a login and password.
Dashboard: Track whether your ads are being served
The monitoring dashboard allows advertising or music to be monitored proactively, enabling problems to be identified at the exact moment they occur. However, in the case of government and public agency advertising, media checking takes place at the end of each campaign or, if the campaign lasts longer, the report can be weekly, biweekly or monthly, allowing adjustments to be made during the campaign.
Audience advertising monitoring dashboard
Precisely because it works in real time, the platform collects, processes and stores data that enables real-time analysis of everything that is broadcast on all radio stations in Brazil and 18 other countries. And this benefit of knowing whether your ads are being broadcast correctly on the radio is already used by several companies in the retail and financial segments. Check out the case of a credit union that increased its visibility in just three months. Another success story is of a supermarket chain that increased its return by ensuring that promotional spots were broadcast exactly on the day of the campaign. These are just two of the many success stories. You can be the next!