By optimizing your content, you can significantly increase your views, engagement, and followers.
Whether you’re an individual content creator or a brand looking to leverage the power of TikTok, this guide to TikTok SEO best practices will help you out. Pay attention!
TikTok as a search engine
TikTok has evolved from a simple entertainment platform telegram philippines to a powerful search engine. More and more users are turning to TikTok to discover relevant content, learn new skills, get product recommendations, and keep up with the latest trends.
According to a recent Adobe study , TikTok is increasingly used as a search engine by consumers looking for information, recipes, music, fashion... 64% of searches are carried out by Generation Z (those born after 1996) and 49% by millennials (born between 1981 and 1996).
The main reason for TikTok’s rise as a search engine is its personalised content . The platform uses a combination of artificial intelligence and machine learning to analyse user behaviour and deliver personalised content on the “For You” page. These short, informative videos are a great way to engage audiences. Many users also see real people sharing their experiences as a reliable source of knowledge and expertise.
SEO for TikTok
TikTok for Business
According to Adobe’s study, TikTok is also gaining ground within business strategies to reach customers searching for products and services . In fact, more than half of businesses (54%) had used TikTok to promote their business and 1 in 4 small business owners use TikTok influencers for sales or product promotions. Furthermore, 53% of business owners intend to increase their investment in TikTok affiliate marketing in the coming years.
6 Tips for Doing SEO on TikTok
If your company is considering using the platform, you should know that it is possible to work with marketing strategies on TikTok , just like SEO positioning does. In this way, when users do thematic searches, you will be more likely to appear in the search results and personalized recommendations of the platform.
Do you want to improve your organic search engine positioning?
Below, we give you some key tips and strategies for doing SEO on TikTok :
Keyword Research
Before you start keyword research, you need to know your niche and the audience you are targeting well. What kind of content are they searching for? What are their common interests and problems?